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Research papers

The usefulness of complex and pluricausal thinking in qualitative research

In the present paper, we will attempt to achieve such a synthesis: having first redefined our interface with the academic and economic environments respectively, we will then indicate a number of possible future directions some concepts worth...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Françoise Leconte, Marc Carpentier
June 15, 1993
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Citation

Leconte and Carpentier (1993a, June 15). The usefulness of complex and pluricausal thinking in qualitative research. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-usefulness-of-complex-and-pluricausal-thinking-in-qualitative-research


Research papers

Public service videotex in the 1980s

This paper outlines the nature of public service videotex. It describes both the medium and progress, and notes the reasons for lack of market progress. Changes in the marketing and management of the system have been introduced. These are discussed...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Barry J. Witcher
June 15, 1981
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Citation

Witcher, B. J. (1981a, June 15). Public service videotex in the 1980s. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/public-service-videotex-in-the-1980s


Research papers

Defence-inducing advertising

This paper discusses the research applied to the development of the Scottish Health Education Unit's publicity material, and outlines the two major problems incurred. The first is that, unlike much of product advertising, most health publicity is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: D. S. Leathar
September 1, 1980
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Citation

Leathar, D. S. (1980a, September 01). Defence-inducing advertising . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/defence-inducing-advertising-


Research papers

Numerical data banks

Only comparatively recently has informatics been accepted as a science in its own right and its content and boundaries are still unsettled. In effect, the definition of the term informatics is still being argued between experts both at national and...

Catalogue: Seminar 1980: Information Systems In Action
Author: Marcello Colantoni
June 15, 1980
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Citation

Colantoni, M. (1980a, June 15). Numerical data banks. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/numerical-data-banks


Research papers

Children and marketing

The present paper covers only a limited part of this research, but a part which we think may be of interest. We begin with a summary of the public opinions on the topic 'children and marketing', as they were explicitly formulated on a conference in...

Catalogue: Seminar 1980: Children And Young People
Authors: Paul Kruger Andersen, Kurt Pedersen
June 15, 1980
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Citation

Andersen and Pedersen (1980a, June 15). Children and marketing. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/children-and-marketing


Research papers

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People
Author: Henning Haase
June 15, 1980
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Citation

Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/effects-of-television-advertising-on-children


Research papers

Retail information management systems

The retailing sector because of its unique characteristics and its environment is in great need of information. This need is greater as the risk is greater. Small retailers are facing greater risks and, therefore, their need for information is also...

Catalogue: Seminar 1980: Information Systems In Action
Author: Coskun Samli
June 15, 1980
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Citation

Samli, C. (1980a, June 15). Retail information management systems. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/retail-information-management-systems


Research papers

Media-measurements in the Dutch National Juveniles Survey 1979

In this paper the Dutch National Juveniles Survey 1979 will' be taken as a starting point for further analysis. Four major aspects will be worked out:1. General description of the survey;2. A case study;3. Introduction on the Reading Probability...

Catalogue: Seminar 1980: Children And Young People
Authors: Rob R. van den Heuvel, Hans van der Poel, Rien Stellingwerf
June 15, 1980
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Citation

van den Heuvel, van der Poel and Stellingwerf (1980a, June 15). Media-measurements in the Dutch National Juveniles Survey 1979. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/media-measurements-in-the-dutch-national-juveniles-survey-1979


Research papers

Estimating the market share, readers profile and important attributes of a newspaper

This paper tries to demonstrate how a marketing research project aids decision makers to improve the validity and reliability of their decisions. A survey was undertaken to find out the present and future levels of market share, the appropriate ratio...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kemal Kurtulu
November 1, 1979
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Citation

Kurtulu, K. (1979a, November 01). Estimating the market share, readers profile and important attributes of a newspaper. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/estimating-the-market-share-readers-profile-and-important-attributes-of-a-newspaper