Media-measurements in the Dutch National Juveniles Survey 1979
In this paper the Dutch National Juveniles Survey 1979 will' be taken as a starting point for further analysis. Four major aspects will be worked out: 1. General description of the survey; 2. A case study; 3. Introduction on the Reading Probability Calculation (RPC)-model; 4. an experiment to optimise the Reading Probability Calculation-model.
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