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Research papers

Management of competitive information within a global company

Against the background of European integration and globalisation of the aerospace industry competitive intelligence receives new significance. More than ever before good knowledge of one’s competitors is essential if one wishes to succeed in...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Anke Sturtzel
March 1, 1999
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Citation

Sturtzel, A. (1999a, March 01). Management of competitive information within a global company. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/management-of-competitive-information-within-a-global-company