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Research papers

Experiences with circulation control by computer-based and supervision models

The following paper is concerned with improvements and expansion of computer models which where presented to the 1976 ESCMAR Seminar. There is a short introduction of the ASVAG applied investigation to establish objectives and parameters, and an...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Peter Eckhoff, Heino Stöwsand
November 1, 1979
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Citation

Eckhoff and Stöwsand (1979a, November 01). Experiences with circulation control by computer-based and supervision models. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/experiences-with-circulation-control-by-computer-based-and-supervision-models


Research papers

Marketing models for use in practice

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Rudolf Lewandowski, Heino Stöwsand
March 1, 1979
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Citation

Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/marketing-models-for-use-in-practice


Research papers

Market mechanics 2

One of the most important and, at the same time, one of the most difficult problems of marketing is an efficient marketing budget allocation on the instruments of sale. The present study is aiming to do just that. 'Market Mechanics 2' ('MM2') is...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Wilfried Wenzel, Heino Stöwsand
June 15, 1977
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Citation

Wenzel and Stöwsand (1977a, June 15). Market mechanics 2. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/market-mechanics-2


Research papers

Market mechanics 2 (German)

One of the most important and, at the same time, one of the most difficult problems of marketing is an efficient marketing budget allocation on the instruments of sale. The present study is aiming to do just that. 'Market Mechanics 2' ('MM2') is...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Wilfried Wenzel, Heino Stöwsand
June 15, 1977
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Citation

Wenzel and Stöwsand (1977a, June 15). Market mechanics 2 (German). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/market-mechanics-2-german-


Research papers

Circulation control by computer based and supervision models

The need for an analytical penetration by newspaper and magazine distribution as well as the essential need for management to take an interest in entrepreneurial problems in this sphere, indeed to a higher degree than the branded article business...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: F. Schülten, Heino Stöwsand
December 1, 1976
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Citation

Schülten and Stöwsand (1976a, December 01). Circulation control by computer based and supervision models. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/circulation-control-by-computer-based-and-supervision-models