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Marketing models for use in practice

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Rudolf Lewandowski, Heino Stöwsand

Abstract:

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and which tries to draw conclusions from this experience.

Rudolf Lewandowski

Author

This is a long description of some author details.

Heino Stöwsand

Author

This is a long description of some author details.

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Citation

Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/marketing-models-for-use-in-practice