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Marketing models for use in practice

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Rudolf Lewandowski, Heino Stöwsand

Abstract:

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and which tries to draw conclusions from this experience.

Rudolf Lewandowski

Author

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Heino Stöwsand

Author

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Brand/market models in the marketing decision process

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Manfred Müller

Company: Unilever

June 15, 1987

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Citation

Müller, M. (1987a, June 15). Brand/market models in the marketing decision process. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/brand-market-models-in-the-marketing-decision-process


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Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Philippe Autor Naert, Peter S.H. Leeflang

 

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https://ana.esomar.org/documents/implementation-of-marketing-models


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Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-validation-of-marketing-models


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Citation

Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-validation-of-marketing-models