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Marketing models for use in practice

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Rudolf Lewandowski, Heino Stöwsand

Abstract:

This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and which tries to draw conclusions from this experience.

Rudolf Lewandowski

Author

This is a long description of some author details.

Heino Stöwsand

Author

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Research Papers

Experiences with circulation control by computer-based and supervision models

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Peter Eckhoff, Heino Stöwsand

 

November 1, 1979

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Citation

Eckhoff and Stöwsand (1979a, November 01). Experiences with circulation control by computer-based and supervision models. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/experiences-with-circulation-control-by-computer-based-and-supervision-models


Research Papers

Supporting marketing decisions by forecasting and simulation based on panel data

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Rudolf Lewandowski, R. Otterpohl

 

June 15, 1987

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Citation

Lewandowski and Otterpohl (1987a, June 15). Supporting marketing decisions by forecasting and simulation based on panel data. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/supporting-marketing-decisions-by-forecasting-and-simulation-based-on-panel-data


Research Papers

Market information systems for marketing managers

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Authors: Sven Heede, Michael Pettersson, Knud Bab

 

January 1, 1995

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Citation

Heede, Pettersson and Bab (1995a, January 01). Market information systems for marketing managers. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/market-information-systems-for-marketing-managers


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Citation

Lewandowski and Stöwsand (1979a, March 01). Marketing models for use in practice. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/market-information-systems-for-marketing-managers