Abstract:
This paper attempts to summarize the weaknesses of marketing models which are set up with the aid of conventional methods and shows why many of these models are never used in practice. It also presents a setup, which was developed in practice and which tries to draw conclusions from this experience.
Research Papers
Experiences with circulation control by computer-based and
supervision models
Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Peter Eckhoff, Heino Stöwsand
 
November 1, 1979
Research Papers
Market information systems for marketing managers
Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Authors: Sven Heede, Michael Pettersson, Knud Bab
 
January 1, 1995
