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Research papers

Reality YOUTH research

The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Tammy Jalboukh, Ambrish Chaudhry
Company: KANTAR TNS Malaysia
February 11, 2009

Research papers

Arabian nights and the digital sheherazade

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world. In this digital age, communications barriers are coming down as many Arab women are breaking age old...

Catalogue: Qualitative 2007
Author: Tammy Jalboukh
Company: KANTAR TNS Malaysia
November 12, 2007