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Research papers

There's no need to re-invent the wheel

The paper comprises four sections. In the first section, a description is provided of a technique used over many years. It is holistic in its approach with proven validity and reliability in product areas where aesthetic rather than functional...

Catalogue: Seminar 1995: Successful Product Engineering
Author: William Arthur Dunning
June 15, 1995

Research papers

Predicting product performance on the basis of consumer opinions

Over the last 18 months, empirical studies have been conducted by Scantest Research Limited using a research technique called Scantest. This technique attempts to predict, from consumer opinions, rank order sales and absolute percentage sales for...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: William Arthur Dunning
December 4, 1974