Predicting product performance on the basis of consumer opinions

Date of publication: December 4, 1974


Over the last 18 months, empirical studies have been conducted by Scantest Research Limited using a research technique called Scantest. This technique attempts to predict, from consumer opinions, rank order sales and absolute percentage sales for individual product items within a given range. Most of the research undertaken has related to patterned carpets; it is the purpose of this paper to outline the research technique and to describe how Scantest has been used to predict the performance of individual carpet designs differentiated by pattern and/or colour, and to detail the results achieved so far.

William Arthur Dunning


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF