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Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/indigenous-european-marketing


Research papers

Toward marketing development or alternative strategies in managerial marketing education

The function of marketing education for managers is to bridge the gap which exists between theoretical concepts and practical application/implementation. In this connection, the didactic structure of the educational process is of much importance and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. P. van Gent
June 1, 1976
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Citation

van Gent, A. P. (1976a, June 01). Toward marketing development or alternative strategies in managerial marketing education. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/toward-marketing-development-or-alternative-strategies-in-managerial-marketing-education


Research papers

The requirements of the marketing research process in marketing, and the way in which these requirements can be met by marketing educators

The author is responsible for marketing research courses which form part of Marketing degree and other courses in the University of Strathclyde at Glasgow in the U.K. The objectives of these research courses have to be decided in the light of the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Bound
June 1, 1976
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Citation

Bound, J. A. (1976a, June 01). The requirements of the marketing research process in marketing, and the way in which these requirements can be met by marketing educators. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-requirements-of-the-marketing-research-process-in-marketing-and-the-way-in-which-these-requirements-can-be-met-by-marketing-educators


Research papers

Complexity and change in the modern marketing environment

The paper discusses the complexity of the modern marketing environment and the need for a more comprehensive view of buying behaviour. Over the past decade several new factors, such as increasing government intervention in industry and commerce and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Peter Michael Chisnall
June 1, 1976
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Citation

Chisnall, P. M. (1976a, June 01). Complexity and change in the modern marketing environment. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/complexity-and-change-in-the-modern-marketing-environment


Research papers

Market research trainee programme for combining theory and practice

Our aim is to impart a thorough knowledge of market and opinion research, together with the conviction that the methods learnt are not always applicable under all conditions. The trainees are admonished not to employ the methods indiscriminately....

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Wiltrud Gassner
Company: Institut für Demoskopie Allensbach GmbH
June 1, 1976
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Citation

Gassner, W. (1976a, June 01). Market research trainee programme for combining theory and practice. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/market-research-trainee-programme-for-combining-theory-and-practice


Research papers

Product planning and emerging market needs

Like, any living organism, a company must constantly adapts to its environment or wither. Assets have, therefore to be: continuously exploited and adapted in. the- context, of a changing market. In developing pew activities the first step...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Peter Ward
June 15, 1965
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Citation

Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/product-planning-and-emerging-market-needs


Research papers

The role of visual research in the European marketing revolution

The design of the package is one of the major factors determining which products shall be carried from the shelf to the check-out counter. The sales effectiveness of package design can be determined by perceptual measurements. Visual research is a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Edmund W. J. Faison
June 15, 1961
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Citation

Faison, E. W. (1961a, June 15). The role of visual research in the European marketing revolution. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-role-of-visual-research-in-the-european-marketing-revolution