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Business hierarchy of needs
A large part of B2B research aims to explore, understand and anticipate business motivations. Abraham Maslow proposed a âhierarchy of needsâ to explain human motivation. Is there an equivalent hierarchy for business?? The prime motivation...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Owen Jenkins
Company: Kadence International
June 15, 2014
Videos
Police methods in the supermarket
The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christiane Schmitz-Trebeljahr, Ruthie Brandman
Company: Brandman Marketing Research & Consultancy
June 15, 2014
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The motivational science of our constantly connected world
In a leap that would have seemed astonishing just over a decade ago, many of us are now constantly connected to our digital world through our mobile device â and we see this play out across many facets of our daily life. This research applies an...
Catalogue: Congress 2014: What Inspires?
Author: Juliana Smith Holterhaus
June 15, 2014
Videos
Why do I still come to work?
Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...
Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
June 15, 2014
Videos
Zodiac brand research in China
Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...
Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
June 15, 2014
Videos
Mapping and interpreting socio-cultural change in urban India
As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
June 15, 2014
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