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Research papers

Sequential models for product development and launch

In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative...

Catalogue: Seminar 1975: Market Modelling
Authors: P. Malaise, Jacques Blanchard
Company: L'Oréal
June 1, 1975
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Citation

Malaise and Blanchard (1975a, June 01). Sequential models for product development and launch. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/sequential-models-for-product-development-and-launch


Research papers

The validation of macro models

In this paper we examine a number of issues concerning the validation of two types of macro models: Aggregate response models, and aggregate flow models. The discussion is preceded by some remarks about model construction. The validation process is...

Catalogue: Seminar 1975: Market Modelling
Author: Philippe Autor Naert
June 1, 1975
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Citation

Naert, P. A. (1975a, June 01). The validation of macro models. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/the-validation-of-macro-models