Abstract:
In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative models designed for the specific elements under development. After exposing the principles of this framework, the authors describe its practical application through a case study before drawing general conclusions.
Research Papers
Assessor
Catalogue: Seminar 1983: New Product Development
Authors: Jacques Blanchard, Carlos Harding
 
October 2, 1983
Research Papers
Research for decisions
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: J. D. W. Stewart, Jacques Blanchard
 
September 1, 1974
Research Papers
The validation of macro models
Catalogue: Seminar 1975: Market Modelling
Author: Philippe Autor Naert
 
June 1, 1975
