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Cluff and Harper (1996a, June 15). The market for TV air-time in Europe. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/the-market-for-tv-air-time-in-europe
B.V., E. (1996a, May 01). Marketing and research today (May 1996). ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/marketing-and-research-today-may-1996-
Omar and Halve (1996a, March 01). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness
Swindells and Branthwaite (1995a, December 01). Capturing the complexity of advertising perceptions. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/capturing-the-complexity-of-advertising-perceptions
Mailer and Alsted (1995a, December 01). A pioneer media survey. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/a-pioneer-media-survey
Kostenko and Koshechkina (1995a, November 11). Television advertising as social communication. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/television-advertising-as-social-communication
Graf, C. (1995a, November 01). Media mix. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/media-mix
Minter, C. (1995a, November 01). Qualities revisited. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/qualities-revisited
Wessel and Bakker (1995a, November 01). Accountability. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/accountability