Resources Library by ANA

Efficiency and added value

This paper describes the potential effects of the advent of the “network computer” on computing in quantitative market research. These effects may be expected to be beneficial, both for the activities of data collection and data analysis....

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Iain MacKay

January 1, 1997

Value dimensions

Since the late 1970s, there has been a growing interest in using value dimensions for the explanation of consumer behaviour. The present paper discusses these applications. The communication of findings and problems of maintaining stability in the...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Are Kvaerk, Flemming Hansen

Company: KANTAR TNS Malaysia

September 1, 1996

ISO 9000

This paper describes the motivating factors of a large and a small sized research firm in becoming ISO 9000 certified. It provides a short introduction of the basic aim, requirements and misunderstandings about the ISO 9000 standard. Different ways...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Uwe Bliesch, Christian Hothum

Companies: Burke, Inc., L+H AutomobilConsult GmbH

September 1, 1996

The future of qualitative research

This paper sets forward proposals for enhancing the International standing and reputation of Qualitative Research by establishing an International Body specifically to serve the needs and interests of Qualitative Researchers worldwide. Our argument,...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Peter Cooper, Simon Patterson

Company: QRi Consulting Ltd.

December 1, 1995

Radio audience measurement systems across Europe

This paper follows up a range of issues about the validity and reliability of radio audience measurement systems across Western European countries. Evidence of their unreliability was in particular demonstrated by what can happen to a country's radio...

Catalogue: Radio Research Symposium 1995

Author: Peter Menneer

July 1, 1995

ISO 9000

The paper reflects one agency's experience in preparing to seek accreditation under a recognised Quality Standard scheme, BS 5750. The scheme was originally devised for use in manufacturing organisations, but is now becoming sought by service...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Roger J. Stubbs

Company: Ipsos MRBI

September 1, 1993

Quality in market research

In this paper the authors argue that it is inevitable that initiatives such as BS5750 will continue to pick off the more concrete, tangible aspects of the market research process that most readily lend themselves to the specification of required...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Andy Dexter, David Smith

Company: DVL Smith Ltd

September 1, 1993

Quality standards in international research

The achievement of acceptable and consistent quality standards in international research is a vital topic which deserves wider debate. At present it is difficult for international research buyers and co-ordinators to know what standards and practices...

Catalogue: Seminar 1993: Marketing And International Research

Author: Carol Coutts

June 15, 1993

Customer driven competitive positioning

This paper describes a sophisticated choice modelling technique for the manipulation of quantative data on customers' needs, expectations, perceptions and values. These feed directly into the development of competitive strategies. Key questions...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Bernard Chudy, Roger Sant

Company: KANTAR TNS Malaysia

June 15, 1993