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Research reports

Qualitative research on fish food

The general objectives of the research were toinvestigate the opportunities that may be open toPedigree Petfoods Ltd., in the fish market. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Qualitative research on fish food. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fish-food


Research reports

Whitebread Super Premium Pale Ale name and pack concept testing

The concept researched is intended to be a premium beer,selling in its own right as a special (occasional) brew inthe 30-40p price range, to be respected by beer drinkersand adding prestige generally to Whitbread products. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Whitebread Super Premium Pale Ale name and pack concept testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/whitebread-super-premium-pale-ale-name-and-pack-concept-testing


Research reports

Report on qualitative research on 'Belladonna'

The objectives of the research reported here wereto explore amongst the defined target market responsesat an emotional as well as a rational level to arange of 10 mockup packs and names. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Report on qualitative research on 'Belladonna'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-belladonna-


Research reports

Band-aid "clear strip" product placement tests

Johnson&Johnson have produced a first - aid plaster incorporating a foam pad in a new, clear-strip form. The purpose of this research was to measure theacceptability of the product in comparison with the current flesh-colored band-aid and other...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Band-aid "clear strip" product placement tests. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/band-aid-clear-strip-product-placement-tests


Research reports

Project B (2)

The general objective of the research was to examineapproaches for a new Senior Service tipped brandaimed primarily at men and offering a satisfying,stronger, fuller-flavoured cigarette. This followsup previous research carried out in October...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Project B (2). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-b-2-


Research reports

Project A.2.

The general objective of the research was to exploreways of presenting a new Gallaher brand in the low-tar market, for smokers who have rejected Silk Cutand existing brands (as not giving sufficient flavor/satisfaction) but may be assumed to belikely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Project A.2.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-a-2-


Research reports

Fish toppers concept, pack and name research

This research was conducted in order to establish:1. How potential consumers positioned the productafter trial;2. Whether consumers were prepared to treat itbefore trial as a new form of eating experiencesoutside the existing main course...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Fish toppers concept, pack and name research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fish-toppers-concept-pack-and-name-research


Research reports

Lavatory cistern blocks

The purpose of the research was to examine a newLavatory Cistern Block and the attitudes of housewivesto various aspects of lavatory hygiene which would berelevant to the product. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 19, 1973
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Citation

, C. (1973a, June 19). Lavatory cistern blocks . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-


Research reports

Qualitative research on Smarties Egg Heads

Rowntree Mackintosh has produced a product consisting of ahollow chocolate egg containing Smarties. The object of thisresearch was to examine consumer reactions to the productpresented as 'Smarties Egg Heads'About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 13, 1973
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Citation

, C. (1973a, June 13). Qualitative research on Smarties Egg Heads. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-egg-heads