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The power of the dark side

The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
June 15, 2013
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Citation

Prasad, S. (2013a, June 15). The power of the dark side. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-power-of-the-dark-side