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Hartmann, F. (1969a, August 01). How to calculate market research projects. ANA - ESOMAR. Retrieved May 03, 2024, from
https://ana.esomar.org/documents/how-to-calculate-market-research-projects
Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved May 03, 2024, from
Durant, H. (1958a, June 15). Motivation research. ANA - ESOMAR. Retrieved May 03, 2024, from
https://ana.esomar.org/documents/motivation-research