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Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept...

Catalogue: Webinars 2021
Authors: Clodagh Forde, Angad test Chowdhry
Companies: Quilt.AI, The Coca-Cola Company
October 13, 2021
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Citation

Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts


Webinars

How the language of social media is reinventing idea screening

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's,...

Catalogue: Webinars 2019
Authors: Michael Edwards, Steliana Ifrim
Company: Dig Insights
August 28, 2019
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Citation

Edwards and Ifrim (2019a, August 28). How the language of social media is reinventing idea screening. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/how-the-language-of-social-media-is-reinventing-idea-screening