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Research reports

Grecian 2000

On the basis of a self-completion questionnaire sent outto French and Flemish-speaking users of Grecian 2000, atotal of 457 questionnaires was returned. Out of this total, 5 were duplicates. This report, therefore, consists of an analysis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Grecian 2000. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/grecian-2000


Research reports

Report on qualitative research on night cream attitudes and advertising

To date advertising for our current Ulay Vitamin NightCream has been quarter-page black and white spaces inprint media. Two styles have a already been used and a further style has been developed. The research was requiredto evaluate the past and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 30, 1975
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Citation

, C. (1975a, November 30). Report on qualitative research on night cream attitudes and advertising . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-night-cream-attitudes-and-advertising-


Research reports

Qualitative research into Sunsilk conditioner variant alternatives

Sunsilk is considering the possibility of introducing newingredients across the range of conditioners. A numberof different approaches have been developed, which requirethe exploration of consumer reactions to them.The aims of the research programme...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1975
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Citation

, C. (1975a, November 11). Qualitative research into Sunsilk conditioner variant alternatives. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-conditioner-variant-alternatives


Research reports

Qualitative research on Yardley Black Label

Yardley Black Label is positioned in the medium price sectorof the aftershave market. The Black Label range has shownconsistent growth with a considerable increase (41%) insterling sales in 1974/75 over the previous year.The information on Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research on Yardley Black Label. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-black-label


Research reports

Qualitative research into Sunsilk foam conditioner

Elide are considering the possibility of adding apremium foam aerosol to the current Sunsilk liquidconditioner range. The agency has developed a numberof different potential creative treatments, andqualitative research is desirable to explore these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research into Sunsilk foam conditioner . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-foam-conditioner-


Research reports

Qualitative research into creative developments for Harvey's Bristol cream

Masius, Wynne-Williams and D'Arcy McManus have produced acommercial for Harvey's Bristol Cream for the Christmasseason, which is intended to minimize the importance ofthe price differential between Harvey's and competitivebrands. The research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Qualitative research into creative developments for Harvey's Bristol cream . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-harvey-s-bristol-cream-


Research reports

Qualitative research on Pears Foam Bath

There is some feeling that the current Pears Foam Bathadvertising campaign on the gentleness platform is toosoft and not specific enough in its claims. With this inmind, the agency has developed ed three scripts for a newcampaign which approaches the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1975
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Citation

, C. (1975a, October 02). Qualitative research on Pears Foam Bath. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-pears-foam-bath


Research reports

Qualitative research on Sequana animatics

Unicliffe are developing a range of in- and after-bathproducts under the name Sequana. Two alternative advertising approaches have been developed. The general objectives of this research were to determine themost appropriate execution route...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on Sequana animatics. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics


Research reports

Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap

The general purpose of thisresearch was to provide aid to creative and marketingjudgment in the development of a future advertising campaign.The specific objectives were: 1. To determine the absolute motivationalvalue of each expression as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 7, 1975
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Citation

, C. (1975a, July 07). Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/qualitative-assessment-of-alternative-main-benefit-expressions-for-three-wishes-beauty-soap