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Research reports

Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.

This research was specifically designed to assist decision-making as to the positioning and treatment of the product in themarket. Information was also sought on consumer imagery of Rioin an absolute and comparative sense, and the significance of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
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Citation

, C. (1973a, March 11). Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-soft-drink--rio-for-charles-baker-black-gross-ltd-