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Research reports

Report on qualitative research on Project 046

The objectives of this research were to examine consumer reactions to:1. 'Napoleon' and 'Josephine' advertisements for Kensitas, with the headline: 'The World 's most valuable coupon';2. A set of new coupon designs for Kensitas;3. Pack designs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970