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Research reports

Qualitative research on positioning of project WJ in the UK

The extent to which the Morningstar product range couldactually appeal to these groups of people is intended tobe assessed in the quantitative. concept testing exercisedue to take place in the next phase of development.However, in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on positioning of project WJ in the UK. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-positioning-of-project-wj-in-the-uk


Research reports

Qualitative research among Silk Cut smokers, 'diluters' and rejector

Consideration is being given to the defence of the SilkCut franchise against possible competitive brands offeringmore taste within a low tar product. Previous researchsuggests that the idea of such a cigarette arousesdoubts about its feasibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research among Silk Cut smokers, 'diluters' and rejector . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-silk-cut-smokers-diluters-and-rejector-


Research reports

Beecham's powders + hot lemon

Recent qualitative research into the Beecham's Powderrange indicated that Beecham's Powders + HotLemon could benefit from a more cohesive and integrated packdesign. The present research was designed to evaluate three newpack designs.Each of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 15, 1973
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Citation

, C. (1973a, October 15). Beecham's powders + hot lemon . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/beecham-s-powders-hot-lemon-


Research reports

Ribena range extension

Consideration is now being given to extensions of theRibena "concept" into other fruit- flavours, with a viewto increasing Ribena sales, i.e . not simply as an alternative to Ribena.The concept, in this case, involves both the ideas of goodnessand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 8, 1973
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Citation

, C. (1973a, October 08). Ribena range extension. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/ribena-range-extension


Research reports

Qualitative research on Limmits soup in Bristol

This research was undertaken in order to assess theprobable effects of the Limmits soup range on theNutriplan franchise. Qualitative research was done inthe Bristol town test area. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1973
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Citation

, C. (1973a, February 15). Qualitative research on Limmits soup in Bristol. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-limmits-soup-in-bristol


Research reports

Qualitative research on range extensions

Beecham Marketing is considering range extensionsin the Cold/Cough/Decongestant treatment areas, usingas possible brand names 'Mac' or 'Macleans'. The research was required in order to determine which treatment concepts were most viable, and whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1972
×

Citation

, C. (1972a, April 03). Qualitative research on range extensions . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-range-extensions-