Qualitative research on positioning of project WJ in the UK
Abstract:
The extent to which the Morningstar product range could actually appeal to these groups of people is intended to be assessed in the quantitative. concept testing exercise due to take place in the next phase of development. However, in order to develop a meaningful and relevant communication input for the next phase, this research was done to examine and refine some basic propositions that have been defined for the product range related to the target groups that have been identified.
This could also be of interest:
Research Reports
Initial qualitative research on positioning of Project WJ in the UK
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
Research Papers
Qualitative research in the US and the UK
Catalogue: ESOMAR Congress 1987
Author: Malcolm Baker
September 1, 1987
Research Reports
Qualitative research on Snowflake project
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
