Qualitative research on positioning of project WJ in the UK

Date of publication: April 1, 1976

Abstract:

The extent to which the Morningstar product range could actually appeal to these groups of people is intended to be assessed in the quantitative. concept testing exercise due to take place in the next phase of development. However, in order to develop a meaningful and relevant communication input for the next phase, this research was done to examine and refine some basic propositions that have been defined for the product range related to the target groups that have been identified.

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