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Research reports

Qualitative research on short-shelf-life cakes

This research was undertaken in order to provide aqualitative picture of housewive's attitudes topackaged short-shelf-life cakes. Packaging conceptswere also examined.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1972
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Citation

, C. (1972a, April 28). Qualitative research on short-shelf-life cakes. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-short-shelf-life-cakes


Research reports

Qualitative research on Birds Eye main course advertising

This report sets out the results and conclusionsdrawn from qualitative research on housewives'responses to a pilot commercial ('Nurse') forBirds Eye Main Course Advertising. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1972
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Citation

, C. (1972a, April 12). Qualitative research on Birds Eye main course advertising . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-birds-eye-main-course-advertising-


Research reports

Qualitative research into count line purchasing in self-service grocers

The research objectives were: 1. To determine housewives' attitudes to and motivationsbehind count line purchasing in self-service grocers;2. To determine housewives' reactions and attitudes todifferent forms of count line multipacks. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
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Citation

, C. (1972a, April 01). Qualitative research into count line purchasing in self-service grocers. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-count-line-purchasing-in-self-service-grocers


Research reports

Advertising research on a new Birds Eye Peas TV commercial

This research examined housewives' reactions to a new Birds Eye Peas TV Commercial ('Live Dangerously'). The Commercial was in the form of videotaped storyboard with a soundtrack. The objectives of the Commercial were to convince housewives that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1971
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Citation

, C. (1971a, December 03). Advertising research on a new Birds Eye Peas TV commercial. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/advertising-research-on-a-new-birds-eye-peas-tv-commercial


Research reports

Report on exploratory research into snacks

Exploratory research was required in order to assess the viability of the market for frozen 'snack' products. The broad research objectives were to assess consumer attitudes towards the idea of frozen 'snack ' products and to identify the needs of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on exploratory research into snacks . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-into-snacks-


Research reports

Report on qualitative research on Canned Desserts

Rowntree Mackintosh has developed a new instant dessert product; a fruit-flavored custard. This has been canned using an aseptic canning process.The objectives of the research reported here were to examine housewives reactions to the product when...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on qualitative research on Canned Desserts. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-canned-desserts


Research reports

Breeze exploratory research in Jamaica

Research has been conducted on behalf of RBL into the attitudes of Jamaican housewives towards laundry products. Transcripts of the data collected have been made available to RBL. This research report sets out an analysis of the material and is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Breeze exploratory research in Jamaica. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/breeze-exploratory-research-in-jamaica


Research reports

Qualitative research on funtastic storyboards

The research objectives were: 1. To examine two storyboards ('Drinking Sweets' and 'Laughter') in terms of what they communicate to housewives about FUNTASTIC. 2. To identify any major positives or negatives in the visual, copy and mood of the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Qualitative research on funtastic storyboards. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-funtastic-storyboards


Research reports

Qualitative research on convenience desserts

There were two general objectives of the research: 1. Examination of attitudes to 'Fruit Appeal', amongst housewives who expect to buy it again and those who do not. 'Fruit Appeal' has been on Test Market for the last 18 months, and these have signs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Qualitative research on convenience desserts . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-convenience-desserts-