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Research reports

Qualitative research into creative developments for Mcvitie's fruit shortcake

Masius, Wynne-Williams and D'Arcy MacManus are in theprocess of developing a new advertising campaign for 'McVitie's fruit Shortcake' which capitalizes on thedrift away from chocolate and luxury biscuits, towardscheaper 'plain' biscuits and towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1975
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Citation

, C. (1975a, July 21). Qualitative research into creative developments for Mcvitie's fruit shortcake . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-mcvitie-s-fruit-shortcake-


Research reports

Qualitative research into Chique advertising developments

Chique is to be launched in September of 1978. Two versions of a final commercial for Chique are available. Accordingly,qualitative research was required in order;1. To determine which of the two best conveys;2. To obtain reactions to the packaging...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into Chique advertising developments. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-chique-advertising-developments


Research reports

Report on qualitative research on creative development for little eggs

The objectives of the research reported here wereto determine reactions from children and mothersto the creative presentation of the PeppermintCream Egg in terms of possible advertising,naming, packaging and in-store display.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Report on qualitative research on creative development for little eggs. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-creative-development-for-little-eggs


Research reports

Qualitative research into advertising concepts for Lady Braun Elegance

Following on from previous research on advertising approaches for "Lady Braun Elegante" (November 1978Project B498) Braun have developed two further concepts to be tested against the same researchobjectives namely: 1. To convince the target group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into advertising concepts for Lady Braun Elegance. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-concepts-for-lady-braun-elegance


Research reports

Qualitative research on potential Bristows free and lovely shampoo ranges

Six concepts were available in rough advertising form on boards for testing. These were duplicated for Bristows and free & Lovely respectively. In addition,there was an advertising board for each brand name using the 'new naturals' concept as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on potential Bristows free and lovely shampoo ranges. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-potential-bristows-free-and-lovely-shampoo-ranges


Research reports

Qualitative research on Mac-Lemon

The general objectives of this research were to assess consumer reactions to and understanding of two rough Mac-Lemon Commercials - 'Mother' and 'Give you back your Husband'. This was done by comparing reactions to them with reactions to the existing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Mac-Lemon. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-mac-lemon


Research papers

Problems of advertising research on a new product

Is not yet sufficiently clear that where research and advertising activity are integrated in the desired way, the creative man will not be afraid of suggesting new and effective ways of using the initial results of research, trusting the reliability...

Catalogue: The European Marketing Research Review 1967
Author: Edoardo T. Brioschi
August 1, 1967
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Citation

Brioschi, E. T. (1967a, August 01). Problems of advertising research on a new product. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/problems-of-advertising-research-on-a-new-product


Research reports

All temperature Daz

The general objectives of this research were to investigatereactions to ''All Temperature" Daz. Since last Autumn in Angliaand South West/Wales TV Regions, Daz has been distributed withnew pack copy claiming "All Temperature Daz washes whitest everin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 14, 1973
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Citation

, C. (1973a, November 14). All temperature Daz. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/all-temperature-daz


Research reports

Qualitative research on Frequence shampoo

L'Oreal has a third shampoo to add to the Elseverange, Frequence; a mild shampoo to cope with hairthat is frequently washed. The objectives of the research reported here were: 1. To establish to what degree the points of theadvertising strategy were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1979
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Citation

, C. (1979a, December 01). Qualitative research on Frequence shampoo. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-frequence-shampoo