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Videos

Why ditching depth is dangerous

Qualitative research is one of the most effective ways of understanding the major issues facing society. However, in the race to generate instant insight and technological solutions, researchers are at risk of overlooking the fundamental strengths of...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Michael Thompson, Michael McLean
Company: Opinion Leader
June 15, 2013
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Citation

Thompson and McLean (2013a, June 15). Why ditching depth is dangerous. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/why-ditching-depth-is-dangerous


Videos

Skateistan

As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found...

Catalogue: Congress 2013: Think Big
Author: Oliver Percovich
June 15, 2013
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Citation

Percovich, O. (2013a, June 15). Skateistan. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/skateistan