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Research papers

From a survey of market needs to the designing of a total product (French)

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976
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Citation

Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product (French). ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product-french-


Research papers

From a survey of market needs to the designing of a total product

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976
×

Citation

Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/from-a-survey-of-market-needs-to-the-designing-of-a-total-product


Research reports

Report on qualitative research on Mum repackaging

In January 1974, DAY LONG (Reckitt & Coleman) was introducedwhich has been seen as a direct challenge to Mum's position.Although it is too early to ascertain a direct threat it isexpected that over time Mum will have to anticipate changesin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Report on qualitative research on Mum repackaging. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mum-repackaging


Research reports

Qualitative research on 'Fresh' fabric washing liquid

The research was meant to decide whether or not 'Fresh' has seriouspotential amongst users of heavy ·duty products forhandwashing as well as light-duty users.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'Fresh' fabric washing liquid. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fresh-fabric-washing-liquid


Research reports

All temperature Daz

The general objectives of this research were to investigatereactions to ''All Temperature" Daz. Since last Autumn in Angliaand South West/Wales TV Regions, Daz has been distributed withnew pack copy claiming "All Temperature Daz washes whitest everin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 14, 1973
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Citation

, C. (1973a, November 14). All temperature Daz. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/all-temperature-daz


Research reports

Milk Tray block qualitative research

Since sales of the 1/4 sized boxed assortmentsare declining, Rowntree Mackintosh is consideringpossible developments to renew interest in thisarea. Ideas being considered are the introductionof a filled block and a new form of presentationfor the 1/4...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973
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Citation

, C. (1973a, September 23). Milk Tray block qualitative research. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/milk-tray-block-qualitative-research


Research reports

Qualitative research on Silk Cut new proposition

This research forms part of an examination of existingbrands in terms of new propositions which involve changesin the configuration. The research relates to a newproposition for Silk Cut, a longer, slimmer cigarette atthe same price. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Silk Cut new proposition. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silk-cut-new-proposition


Research reports

Qualitative research on Stregene new packing and advertising

This research was undertaken in order to examinereactions to new packaging and advertising forStergene, amongst a sample of users and non-users.The new packaging and advertising had been developedaround the already tested concept of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Qualitative research on Stregene new packing and advertising. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-stregene-new-packing-and-advertising


Research reports

Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.

J. Bibby & Sons intend to modernize the existingpackaging of Trex cooking fat. The intention is to makethe pack more attractive to none buyers without, however,damaging the existing loyalties of committed Trex buyers. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 9, 1973
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Citation

, C. (1973a, May 09). Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/pack-testing--trex-cooking-fat-on-behalf-of-j-bibby-sons-ltd-