Resources Library by ANA

Marketing and public relations

This paper is concerned with interrelations between public relations and marketing. This relationship has always been ambiguous and controversial. The chief controversy hinges around delineating the respective roles of the two functions. Both...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Philip Kitchen, Danny Moss

June 15, 1995

State of the art multi media index

The Danish Multi Media Index (DMMI) contains a wealth of information on all important aspects of media published in Denmark. This paper describes the methods of the measurements conducted for the individual types of media as well as the highly...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Simon Ortmann Nielsen, Søren A. Bronée

Company: Nielsen

June 15, 1994

American public television in the 500 channel environment: A discussion of current research

Everyday, it seems, we hear new prognostications about what the information super highway, the 500 channel environment and interactive digital compressed optical fiber portend for the future of broadcasting. American Public Television went through a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: David J. Leroy, Barbara I. Gordon, Patricia A. Harris

May 1, 1994

The facet analytical approach to marketing research

Several recent studies in social psychology, organizational behavior, health research and in most of the social sciences have utilized facet theory as a metatheoretical framework to design models and complex theories. Its history can be traced back...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Jacob Hornik

June 15, 1993

Quality standards in international research

The achievement of acceptable and consistent quality standards in international research is a vital topic which deserves wider debate. At present it is difficult for international research buyers and co-ordinators to know what standards and practices...

Catalogue: Seminar 1993: Marketing And International Research

Author: Carol Coutts

June 15, 1993

Market segmentation research

Segmentation research in the marketing literature is reviewed, focusing on a discussion of proposed bases and methods. Classifications of segmentation bases and of segmentation methods are provided. Segmentation bases are reviewed in terms of their...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Michel Wedel

June 15, 1993

Metaloyalty as an instrument in managing direct marketing

By defining METALOYALTY a contribution to the clarification of a diversity of loyalty definitions and concepts has been outlined.This cuticle is divided into two parts: First we will focus on the process leading to the definition of metaloyalty and...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Gorm Kunøe

June 15, 1993

Quality and quality standards

"Industrial" or "business" norms historically started with the manufacturing industry. Quite later, service industry got involved. And only rather recently, ISO 9000 and BS 5750 did arrive on our doorsteps. Progress in this area might have developed...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Gerhard Unholzer

Company: Burke, Inc.

June 15, 1993

The usefulness of complex and pluricausal thinking in qualitative research

In the present paper, we will attempt to achieve such a synthesis: having first redefined our interface with the academic and economic environments respectively, we will then indicate a number of possible future directions some concepts worth...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Françoise Leconte, Marc Carpentier

June 15, 1993