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Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12557


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
×

Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12620


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
×

Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12620


Videos

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
October 1, 2024
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Citation

Bado, Hubert and Vuillon (2024a, October 01). Semantic Frontiers . ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/semantic-frontiers--12602


Videos
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Citation

Gopalakrishnan, A. (2023a, October 05). Understanding the Evolving Insights Industry. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/understanding-the-evolving-insights-industry


Videos

Turbo Takeaways

Supercharger DAY 3 Turbocharged Takeaways 2

Catalogue: Congress 2023
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
October 5, 2023
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Citation

Spooner, L. (2023a, October 05). Turbo Takeaways. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/turbo-takeaways


Videos

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change-11979


Videos

The time traveller's guide to consumer insights

Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Adrian Terron
September 8, 2019
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Citation

Terron, A. (2019a, September 08). The time traveller's guide to consumer insights. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/the-time-traveller-s-guide-to-consumer-insights-10671


Videos

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Company: Microsoft
September 8, 2019
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Citation

Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689