Abstract:

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment once made by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty, complexity and ambiguity (?VUCA?), predicting the shape of what is to come in two or three years (let alone 15 years), would seem ambitious if not foolhardy. In this paper, we are not attempting to make predictions about the future?any prediction would almost certainly be wrong?but instead we will outline a range of plausible possible future scenarios for the insight industry. For instance, futures that will allow reflection and encourage dialogue on the best ways to manage (and be resilient to) uncertainty in the face of the avalanche of change ahead of us.