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Webinars

Navigating the fear factor in consumer choice

For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...

Catalogue: Webinars 2021
Author: Matt Hester
Company: Strategy Analytics
June 10, 2021
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Citation

Hester, M. (2021a, June 10). Navigating the fear factor in consumer choice. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/navigating-the-fear-factor-in-consumer-choice


Webinars

The 2021 global consumer: Spotlight on satisfaction and confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...

Catalogue: Webinars 2021
Author: Richie Heron
Company: Toluna
April 1, 2021
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Citation

Heron, R. (2021a, April 01). The 2021 global consumer: Spotlight on satisfaction and confidence. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/the-2021-global-consumer-spotlight-on-satisfaction-and-confidence


Webinars

Unlocking growth opportunities: The changing relationship with the home

Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout...

Catalogue: Webinars 2021
Authors: Adam Nelson, Rayven Gordon
Company: Streetbees
February 9, 2021
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Citation

Nelson and Gordon (2021a, February 09). Unlocking growth opportunities: The changing relationship with the home. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/unlocking-growth-opportunities-the-changing-relationship-with-the-home