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Research papers

Presentation of industrial marketing research reports

I am writing this paper as an employee of a large manufacturing company with a fairly stable readership. Reports have gradually been moulded to the readership and the principles developed may not be universally applicable. I suggest, however, that...

Catalogue: The European Marketing Research Review 1968
Author: W. A. Westgate
August 1, 1968
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Citation

Westgate, W. A. (1968a, August 01). Presentation of industrial marketing research reports. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/presentation-of-industrial-marketing-research-reports


Research papers

Are business executives truly interested in market research findings?

It is certainly a vital question to ask, whether business executives are really interested in the outcome of the research projects they commission; and yet this question is seldom if ever raised among market researchers. Is it perhaps that...

Catalogue: ESOMAR Congress 1966
Author: Coen C. J. de Koning
September 1, 1966
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Citation

de Koning, C. C. (1966a, September 01). Are business executives truly interested in market research findings?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-business-executives-truly-interested-in-market-research-findings-