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Research reports

Qualitative research report on current Matchmaker commercials

This research was conducted to explore how effective thecurrent Matchmaker TV campaign (consisting of threecommercials entitled 'Homework', 'Boyfriend' and 'RecordPlayer') was in conveying the intended values of Matchmaker.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research report on current Matchmaker commercials . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-current-matchmaker-commercials-


Research reports

Qualitative research on Aquafresh commercials

The objectives of the research reported here were:1. To check that the untested Aquafreshcommercials communicate breath freshnessand cleanness and are on strategy; 2. To assess whether the increased personalelement affects, either positively...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 18, 1973
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Citation

, C. (1973a, August 18). Qualitative research on Aquafresh commercials. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-aquafresh-commercials


Research reports

Qualitative research on Snuggles tv advertising demonstrations

The primary objective of this research was to exploremothers' reactions to five alternative Demonstrationsequences as integral parts of a launch commercial forSnugglers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 13, 1973
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Citation

, C. (1973a, August 13). Qualitative research on Snuggles tv advertising demonstrations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-snuggles-tv-advertising-demonstrations


Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973
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Citation

, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-


Research reports

Report on qualitative research on a Top Deck commercial

Following qualitative research (CRAM 973), examiningthree different approaches for the advertising ofTop Deck, Doyle Dane Bernback have produced a30-second and 15-second cartoon commercial 'Diver'.The objectives of the research reported here wereto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Report on qualitative research on a Top Deck commercial. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-top-deck-commercial


Research reports

Macleans white fluoride

Leo Burnett have produced three new press treatments for Macleans White Fluoride. The research objectives were:1. To check clear communication of the strategy;2. to check the appeal of the advertisements;3. to check any outstanding negatives;4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Macleans white fluoride. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/macleans-white-fluoride


Research reports

Qualitative research on 'no additives' advertising for Birds Eye Peas

This research was undertaken in order to comparethe effectiveness of a press campaign and a 15-sec TV campaign for Birds Eye Peas on a "no additives"approach. The effectiveness of each separately wasexamined and some assessment made of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 13, 1973
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Citation

, C. (1973a, April 13). Qualitative research on 'no additives' advertising for Birds Eye Peas. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-no-additives-advertising-for-birds-eye-peas


Research reports

Qualitative research on Maxwell House commercial

The research was required on a new commercial forMaxwell House with a view to assessing what messageand image Maxwell House are trying to put across. On the assumption that Maxwell House will havetested the commercial themselves against their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
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Citation

, C. (1973a, March 11). Qualitative research on Maxwell House commercial. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-maxwell-house-commercial


Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-