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Research papers

Bringing merit to Europe

In June 1976 Philip Morris Europe mounted an extensive programme of product testing in an important European cigarette market for a new filter brand called "Merit". The Company intended to make use of the test results in Its launch advertising, this...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Ivor Shalofsky
June 15, 1977
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Citation

Shalofsky, I. (1977a, June 15). Bringing merit to Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/bringing-merit-to-europe