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Research papers

Pricing research

This present chapter concentrates largely on ad hoc pricing research. Only a brief section on econometrics and simulated test markets is provided. In general, econometric techniques form a quite separate body, which cannot be adequately dealt with in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Chris Blamires
September 1, 1998
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Citation

Blamires, C. (1998a, September 01). Pricing research. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/pricing-research


Research papers

Market modelling

Modelling is a diverse and complex area. It is also a controversial one. For more than two decades, researchers have developed and adapted models of widely differing kinds, ranging from econometric systems designed to forecast changes at the global...

Catalogue: Consumer Market Research Handbook
Authors: Chris Blamires, David Seaman, Tony Lunn
August 1, 1986
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Citation

Blamires, Seaman and Lunn (1986a, August 01). Market modelling. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/market-modelling


Research papers

Applying strategic research to the retail area

This paper seeks to examine several of the key issues which face retailers now, and which will become increasingly important over the next decade and beyond, and to look at the implications for research, and the way that researchers are reacting to...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Chris Blamires, Tony Lunn, David Seaman
June 4, 1986
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Citation

Blamires, Lunn and Seaman (1986a, June 04). Applying strategic research to the retail area. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/applying-strategic-research-to-the-retail-area