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Applying strategic research to the retail area

Date of publication: June 4, 1986

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Chris Blamires, Tony Lunn, David Seaman

Abstract:

This paper seeks to examine several of the key issues which face retailers now, and which will become increasingly important over the next decade and beyond, and to look at the implications for research, and the way that researchers are reacting to date in this very complex area of retail strategy.

Chris Blamires

Author

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Tony Lunn

Author

This is a long description of some author details.

David Seaman

Author

This is a long description of some author details.

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Blamires, Lunn and Seaman (1986a, June 04). Applying strategic research to the retail area. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/european-retail-market-structures