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Applying strategic research to the retail area

Date of publication: June 4, 1986

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Chris Blamires, Tony Lunn, David Seaman

Abstract:

This paper seeks to examine several of the key issues which face retailers now, and which will become increasingly important over the next decade and beyond, and to look at the implications for research, and the way that researchers are reacting to date in this very complex area of retail strategy.

Chris Blamires

Author

This is a long description of some author details.

Tony Lunn

Author

This is a long description of some author details.

David Seaman

Author

This is a long description of some author details.

Research Papers

Market modelling

Catalogue: Consumer Market Research Handbook

Authors: Chris Blamires, David Seaman, Tony Lunn

 

August 1, 1986

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Citation

Blamires, Seaman and Lunn (1986a, August 01). Market modelling. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/market-modelling


Research Papers

The need for the integration of market potential and pricing micro-models

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Rory P. Morgan, Julian R. Bond

 

June 15, 1988

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Citation

Morgan and Bond (1988a, June 15). The need for the integration of market potential and pricing micro-models. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-need-for-the-integration-of-market-potential-and-pricing-micro-models


Research Papers

Brand/price trade-off

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Rory P. Morgan

 

October 26, 1987

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Citation

Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/brand-price-trade-off-


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Citation

Blamires, Lunn and Seaman (1986a, June 04). Applying strategic research to the retail area. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/brand-price-trade-off-