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Research papers

Market modelling

Modelling is a diverse and complex area. It is also a controversial one. For more than two decades, researchers have developed and adapted models of widely differing kinds, ranging from econometric systems designed to forecast changes at the global...

Catalogue: Consumer Market Research Handbook
Authors: Chris Blamires, David Seaman, Tony Lunn
August 1, 1986
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Citation

Blamires, Seaman and Lunn (1986a, August 01). Market modelling. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/market-modelling


Research papers

Applying strategic research to the retail area

This paper seeks to examine several of the key issues which face retailers now, and which will become increasingly important over the next decade and beyond, and to look at the implications for research, and the way that researchers are reacting to...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Chris Blamires, Tony Lunn, David Seaman
June 4, 1986
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Citation

Blamires, Lunn and Seaman (1986a, June 04). Applying strategic research to the retail area. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/applying-strategic-research-to-the-retail-area