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Videos

Should I cookie or should I clickstream?

Online Advertisement is a huge opportunity for brands to communicate with their target audiences in an increasingly sophisticated way. In the mean time, ad researchers are innovating more and more to keep the pace of this rapidly changing industry....

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Alvarez, Cristobal Baeza, Germán Loewe Durall, Piet Hein Van Dam
June 15, 2014
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Citation

Alvarez, Baeza, Durall and Van Dam (2014a, June 15). Should I cookie or should I clickstream?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/should-i-cookie-or-should-i-clickstream-


Videos

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways—where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Roy and Venkataraman (2013a, June 15). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem