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Research papers

Imagery

This paper describes the adaptation of a new psychological approach which concerns the process of the creation, processing and storage of inner (mental) pictures in the field of market/media research.

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Simone Brecht, Michael Hallemann
September 1, 1997
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Citation

Brecht and Hallemann (1997a, September 01). Imagery . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/imagery-