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Research papers

Analyses and sales conception for the corporate clients marketing of cooperative banks

Traditionally, the people's and Raiffeisen banks in the Federal Republic of Germany are the local banks for medium-sized enterprises in industry, craft and trade. During the 70s the big banks (e.g. Deutsche Bank) and regional banks (e.g. Bayerische...

Catalogue: Seminar 1988: Research For Financial Services
Author: Wolfgang Hesse
June 15, 1988
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Citation

Hesse , W. (1988a, June 15). Analyses and sales conception for the corporate clients marketing of cooperative banks. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/analyses-and-sales-conception-for-the-corporate-clients-marketing-of-cooperative-banks


Research papers

Research in changing corporate markets

The last two decades, European Banks have learned to face change in their corporate markets from increasing competition, the growing internationalisation of business and the altered economic and industrial climate. The paper shows how research can...

Catalogue: Seminar 1988: Research For Financial Services
Author: Mervyn Flack
June 15, 1988
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Citation

Flack, M. (1988a, June 15). Research in changing corporate markets. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/research-in-changing-corporate-markets