Resources Library by ANA

Non-smoking and non-drinking habits towards 1990

Consumption patterns and motivations are constantly changing with the complex developments in society as a whole. In the present study recent trends in the consumption of tobacco and alcohol are analysed. Data from surveys measuring use and non- use...

Catalogue: Papers 1982: Social Research And Prediction

Author: Lars Haglund

June 15, 1982

Smoking habits amongst the youth

By order of the "Stichting Volksgezondheid en Roken" (Foundation Health and Smoking, an organization sponsored by the Dutch Ministry of Health) NIPO interviewed in the period 5- 22nd march 1979 a sample of 2.474 youngsters between 10 and 15 years....

Catalogue: Seminar 1980: Children And Young People

Author: Fred C. G. de Buijzer

Company: NIPO

June 15, 1980

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

The highly important but complicated channel of distribution - the vending machine, has not yet been covered by a market research institute as to the flow of products through it. Of course, we do have distribution data, but no information about...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Hein C. H. Schmidt

Company: Nielsen

September 1, 1978

Bringing merit to Europe

In June 1976 Philip Morris Europe mounted an extensive programme of product testing in an important European cigarette market for a new filter brand called "Merit". The Company intended to make use of the test results in Its launch advertising, this...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Ivor Shalofsky

June 15, 1977

Supra 'C' concept development Sobranie

Gallaher is considering developing a Supra 'C' tippedcigarette as a possible replacement for SobranieVirginia. Several concepts and packaging routes areunder consideration.The objectives of this research were:1. To explore levels of interest in a new...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1976

Project D: New brand from Benson & Hedges

A new Brand from Benson and Hedges with ahigh rate of substitute inclusion will be launched. The basic objectives ofthe research were: 1. To explore reactions to the basic proposition;2. To evaluate the packoptions of colour/texture, design and...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1976

Measuring advertising effect through multidimensional scaling of perceptions and preferences

In this study a multidimensional scaling approach is used in order to determine the effects on the marketplace of an advertising campaign for a menthol cigarette. The design of the study has been one of an experimental nature with one control group...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Sverre Riis Christenben

Company: AIM Create

June 15, 1976

Qualitative research on senior service 'Ship'

The objectives of this research were to examine reactions to the concept as represented by the 'Ship' pack, product and advertising. The concept as a whole was examined and compared with the idea of a Player's concept. Motivational elements were...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 11, 1975

Benson & Hedges special vending size qualitative research

Earlier this year Benson & Hedges Special Vending Sizewas introduced and has been available in various selectedoutlets since July. The cigarette is a shorter versionof Special Filter, retailing at 42p and is intended tohold the Benson Hedges...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1975