You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Women.
ANA has found 117 results for you, in 262 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
×

Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing


Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974
×

Citation

, C. (1974a, April 11). Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/exploratory-research-into-the-attitudes-and-behaviour-of-women-with-regard-to-hair-removal-prepared-for-sanitas-ltd-


Research reports

The Denovo tyre and the female role in decision-making about cars

In promoting the Denovo tyre, consideration is being givento highlight the importance of the female motorists'point-of-view. The research was required to obtain somepreliminary understanding of the influence of the womanmotorist on the purchase of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
×

Citation

, C. (1974a, April 03). The Denovo tyre and the female role in decision-making about cars. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-denovo-tyre-and-the-female-role-in-decision-making-about-cars


Research reports

Report on qualitative research on Hiltone press advertising

Hiltone currently is believed to have a somewhatnegative and old fashioned brand image. The product isdue to be relaunched in 1975 but for 1974 the pressadvertising is intended to promote a better imagefor the brand. Leo Burnett has produced a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 23, 1974
×

Citation

, C. (1974a, February 23). Report on qualitative research on Hiltone press advertising. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hiltone-press-advertising


Research reports

Qualitative research on skin care

The general research objectives were to investigate women'sattitudes to skincare and to skincare products. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
×

Citation

, C. (1973a, November 01). Qualitative research on skin care. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-skin-care


Research reports

Qualitative research on Knitting

The research was required to explore the basic languageof knitting and the behaviour, attitudes, and needs of womenwho knit. In addition, information was required on Milward 'sperceived position in the market and an assessment made ofthe credibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973
×

Citation

, C. (1973a, July 08). Qualitative research on Knitting. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-knitting


Research reports

Qualitative research on bra-buying

The researchwas designed to provide information on women's attitudestowards the buying situation, their motivations forpurchase and choice of bra-type and brand, and the factorswhich influence their choices. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 2, 1972
×

Citation

, C. (1972a, July 02). Qualitative research on bra-buying. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-bra-buying


Research reports

Qualitative research on cut flowers

Geigy is considering marketing a product which, when added to water, enables cut flowers to last up to 25 percent longer. Little was known, however, aboutwomen's attitudes towards cut flowers and hence the product concept.The research was designed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
×

Citation

, C. (1970a, November 01). Qualitative research on cut flowers. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-cut-flowers


Research papers

Influence of method by measuring identification and image of advertisements

After lasting preliminary studies, since January 1962 the Research Institute of the "Schweizerische Gesellschaft fllr Marktforschung" is carrying out a periodical post-testing survey, the GfM-TREND. Thus, till now about 30 ,000 interviews have been...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Peter Smolensky
June 15, 1965
×

Citation

Smolensky, P. (1965a, June 15). Influence of method by measuring identification and image of advertisements. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/influence-of-method-by-measuring-identification-and-image-of-advertisements