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Research reports

Aquafresh qualitative advertising research

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. This wouldrepresent a significantly more therapeutic stancethan was evident in the initial positioning of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Aquafresh qualitative advertising research . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/aquafresh-qualitative-advertising-research-


Research reports

Reactions towards Krackawheat adverting Laurel and Hardy

The Agency has developed the current advertisingapproach for Krackawheat with a Laurel and Hardytheme. The research was required to test consumerreactions to the advertisement and also to thevarious forms of stimuli prepared. Concerning thelatter,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Reactions towards Krackawheat adverting Laurel and Hardy. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/reactions-towards-krackawheat-adverting-laurel-and-hardy


Research reports

Qualitative research on Toffo assorted toffees commercial

T.B. Browne has produced a new 15-seconds television commercial to launch Toffo Assorted Toffees. The objectives of the commercial are to produce consumer awareness of the Toffo Toffee Assortment as a part of the Toffo rangeof products, so that...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1971
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Citation

, C. (1971a, November 01). Qualitative research on Toffo assorted toffees commercial. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-toffo-assorted-toffees-commercial


Research reports

Report on qualitative research on Yeast-Vite D advertising

Previous research on the Yeast-Vite Food Tonic Tablet indicated that there was considerable consumer enthusiasm about the idea of a natural and wholesometonic, respondents being concerned about the lack of natural and fresh foods in their diet. Leo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Yeast-Vite D advertising. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-yeast-vite-d-advertising


Research reports

Report on qualitative research on Rolo commercials

T.B. Browne has developed two new commercials for Role using the theme "Rolo lets you save some for later". The commercials are called 'Chimney' end 'Station'. The objectives of this research were to examine the commercials in relation to motives and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Rolo commercials. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rolo-commercials