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Research papers

A research prototype for developing and assessing a pan-european marketing strategy: A case history

This paper describes the contribution of multi-country market research studies to the development and implementation of a pan-European marketing strategy for a major international high technology firm. Previously, this firm had utilized a...

Catalogue: ESOMAR Congress 1989
Authors: Wayne T. Smith, Hal Hendler
September 1, 1989
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Citation

Smith and Hendler (1989a, September 01). A research prototype for developing and assessing a pan-european marketing strategy: A case history. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-research-prototype-for-developing-and-assessing-a-pan-european-marketing-strategy-a-case-history