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Research papers

Prospects for measuring children's radio listening in the U.S. using the seven-day personal diary method

In the fall of 1993 Arbitron conducted a special diary pilot study to measure radio listening among children 02-Nov and the adults in their households. Jointly sponsored by Arbitron and the Children's Satellite Network (CSN), the study included a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Bonnie B. Burgess, Marla D. Cralley, Robert H. Patchen
Company: Nielsen
May 1, 1994
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Citation

Burgess, Cralley and Patchen (1994a, May 01). Prospects for measuring children's radio listening in the U.S. using the seven-day personal diary method. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/prospects-for-measuring-children-s-radio-listening-in-the-u-s-using-the-seven-day-personal-diary-method