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Research reports

Project 064

The objective of the research was to assess thereactions of those likely to be affected by the extensionof coupons to Park Drive Plain, not only regularsmokers of Park Drive Plain itself but also smokersof other Park Drive brands and women...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1972

Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975

Research reports

Sovereign extension

Consideration is being given to the extension of theSovereign range, making use of the different configurationsfor A Tipped and for Sub B Tipped versionsexamined in previous research. A further aspect of the problem is the need to considerapproaches...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974

Research reports

Qualitative research on Domestos range extensions

The Company is considering developing certainnew household products. One strategic approachis to use an existing brand name, such asDomestos, to aid and support these products: general purpose cleaner, spry disinfectant, and bathroom cleaner.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974

Research reports

Qualitative research into Sunsilk foam conditioner

Elide are considering the possibility of adding apremium foam aerosol to the current Sunsilk liquidconditioner range. The agency has developed a numberof different potential creative treatments, andqualitative research is desirable to explore these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research papers

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: G. Fabian
August 1, 1971

Research reports

Unicliffe long-term developments Think Tank results

On 15th/16th June 1976, a Think Tank was conductedin order to identify new product areas and opportunitiesfor Unicliffe, either completely new for the Company;or within present markets.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research papers

Brand personality modelling

Most advertisers in the 90’s no longer look at their brands using only socio-demo- graphic and classic imagery measurement tools. As marketing researchers, we experience more and more their urgent need to understand the very personal...

Catalogue: Seminar 1994: Building Successful Brands
Author: Rolf Verlinden
June 15, 1994

Research reports

Creative research on 'Energen'

The research had two broad objectives: To examine qualitatively the image of theEnergen brand name from the point of view of marketing and advertising existing R.H.M. products and to explore new product ideas and possible extension to the Energen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971