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Research reports

Research report on customers' attitudes to P.A.C.E.S in nuneaton

This research was commissioned to investigate customers'responses to the new system of collection and accountingknown as P.A.C.E.S. The new system has been piloted inNuneaton and Newcastle South branches and the research wascarried out in the former...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1973
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Citation

, C. (1973a, December 09). Research report on customers' attitudes to P.A.C.E.S in nuneaton. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/research-report-on-customers-attitudes-to-p-a-c-e-s-in-nuneaton


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/freeze-dried-mushrooms


Research reports

Qualitative research on attitudes towards mints

This research was undertaken to investigateconsumers' attitudes towards Mints. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on attitudes towards mints. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-towards-mints


Research reports

Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.

This research was conducted in conjunction with an in-homePlacement and Recall Test (July 1973) of housewives' responsesto a new Lavatory Cistern Block. The present research was undertaken in order to provide a broader (qualitative) picture...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1973
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Citation

, C. (1973a, October 02). Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-on-behalf-of-ciba-geigy-u-k-ltd-


Research reports

Qualitative research on lager tv advertising for Carling Black Label

The general objectives of this research were toexamine responses to Carling Black Label advertising inthe context of:Men and women's attitudes to Lager as whole reactions to a selection of competitiveLager advertising.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Qualitative research on lager tv advertising for Carling Black Label. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lager-tv-advertising-for-carling-black-label


Research reports

Qualitative research on beds for Schreiber

Schreiber is planning to launch into the bedmarket in Autumn 1973. The purpose of this researchwas to assist in the development of advertising andalso to provide general information on consumerattitudes to bed-buying, ideas about media andresponses...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on beds for Schreiber. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-beds-for-schreiber


Research reports

Qualitative research into the Beecham powders range

As part of a review of the Beecham Powder range, thisresearch was aimed at providing an understanding ofconsumer attitudes towards cold treatments. Inparticular, ideas about the Beecham Powders rangeand lemon cold treatments were examined among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973
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Citation

, C. (1973a, July 08). Qualitative research into the Beecham powders range . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-beecham-powders-range-


Research reports

Falcon hairspray concept research

The objectives of this research were: 1. To obtain background information about usageand attitudes in the male hairspray market; 2. To assess which of several possible productattribute concepts are most acceptable to users, and would be most likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 2, 1973
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Citation

, C. (1973a, June 02). Falcon hairspray concept research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/falcon-hairspray-concept-research


Research reports

Qualitative research on Quake-up for C.D.P Ltd.

Quake-up was created as an instant hot cereal in directcompetition with Ready Brek. Research into consumer attitudes towards the brand, andspecific reactions to pack details and price was suggested inorder to try to isolate specific strengths...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
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Citation

, C. (1973a, May 01). Qualitative research on Quake-up for C.D.P Ltd.. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-quake-up-for-c-d-p-ltd-