Resources Library by ANA

Semiotic and new age

This study originated from a chance discovery or one that could be so defined if the author believed in chance (but he does not!). The collages used in focus groups can be interpreted by applying the Chinese theory of the five elements (the Tao). The...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Luigi Toiati

Company: Focus S.r.L.

October 28, 2001

Quantifying consumers' motivational structures for food products

This paper describes methodological issues concerning the Association Pattern Technique, a method to quantify means-end chain structures. The method provides understanding in the way consumers are motivated to choose specific products. The main focus...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Gerda I.J. Feunekes, Wilma den Hoed

Company: Unilever

November 1, 2000

A test of media effectiveness for Imperial Margarine

This paper describes the use of radio as well as television as an advertising medium and the resulting effect on sales of Imperial Margarine. A television-only market was used as the control. Radio ran at weight levels equal to television in one...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Sharon Paskowitz, Bill Bennett

Company: Nielsen

June 15, 1999

A consumer-oriented approach to the marketing of food products

There is a growing recognition that successful marketing of food products should take the consumer, the ultimate judge in the market, as point of departure. This will allow producers to add value to their products while consumer needs will be more...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Authors: Anke Audenaert, Jan-Benedict Steenkamp

February 1, 1996

The organization of European food processing

This article examines the organization of European food industry during a time of significant changes in their operating environment. The creation of common European markets, changes in agricultural policy, changing customer preferences together with...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Jerker Nilsson, Petri Ollila

June 15, 1994

Market issues and marketing strategies for quality agriculture, with particular reference to environment-friendly agriculture

This paper is divided into three parts. The first part briefly reviews some recent contributions which investigate the concept of quality in the agricultural food industry, with particular reference to the component of quality which, to use a...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Riccardo Pastore

June 15, 1992

Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches

The health food trend, being a direct consequence of the world ecologi- cal movement, is present more and more in our areas too. It manifests itself in a great interest in the relation between diet and health, be- ing evident in the real flood of...

Catalogue: Seminar 1992: European Agriculture In Transition

Authors: Ignac Kuller, Branco Pavlovic

June 15, 1992

Brand development and brand equity

Most food and drink companies competing in the European markets of the 1990's see a challenge to exploit efficiently existing brand equities as well as to maximise the chances of success for new brands. The Quaker Oats company is present in Europe in...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Authors: Sandra Pickering, Jacques Blanchard

June 15, 1992

Conformism and transformism

Within the framework of a changing world, marketing products like quick frozen foods and ice cream are continuously confronted with improvements in the form of innovation and renovation. The possible changes concern naturally not only the intrinsic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Clement Forges

September 1, 1990