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Research reports

Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market

Ciba-Geigy is interested in entering the Baby-Caremarket in the U.K., at a significant level, to competewith Johnson's range of baby- care products.As the first stage in the development of the product concepts and products, research was required...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972

Research reports

Qualitative research on access systems

Black end Decker Ltd., have been considering thedevelopment of 'access systems' i.e., extension-ladders,step-ladders, convertible-ladders, etc. Two systems ereunder consideration and this report is concerned withthat known as the Hughes System. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1974

Research reports

Qualitative research into the brand image of Rose's

Rose's and JWT have agreed that there is an opportunityto extend the range of new food and drink products marketedunder Rose's brand name. These products are intendedto be branded strongly in the Rose's idiom and to bedeveloped to complement the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 12, 1974

Research reports

Qualitative research on Clipstore as a universal storage system

Black and Decker is considering the marketingof a storage-system called Clipstor. This consists basicallyof a metal bar or rail to which various attachments can be clippedor fixed. The use of this system as a tool-storage system wasexplored in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974

Research reports

Qualitative research among Sub-A smokers and Silk Cut no.3 smokers

In the late summer/autumn of 1975 two new brands havebeen launched in the Sub A sector. The research was required to: 1. Assess the likely effect of the Extra Mild extensionson the existing Sovereign and No 10 franchises;2. Assess the likely effect...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975

Research reports

Qualitative research on new product development into frozen cheese products by Kraft

Kraft is considering launching a range of cheese-based productsto add to their Home Freezer Range. The new range would be expected to clearly establish aKraft identity with both consumer and trade.Qualitative research was therefore required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976

Research reports

Coconut caramel bar: Virgil

A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate.The general objectives of this research were:1. To evaluate consumer response to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976

Research reports

Qualitative research into new product development for Kraft Foods Limited

As a result of previous research findings, Kraft has decided to explore and develop further theconcept of a range of frozen cheese products. Inaddition to a number of product stimuli (refined asa result of the previous stage of research), a numberof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977

Research reports

Qualitative research into children's dessert development

General Foods have a new product developmentprogram and is concerned to discover whetherspecific child-oriented desserts should form part of this development program. A series of newproduct concepts have been produced in this areato be evaluated...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979