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Research papers

Brand building

This paper aims to demonstrate that the retailer as a brand is more than just the sum of a number of disparate parts and that it has a role to play in shaping the retailers’ strategy not just impacting upon it. When a retailer has a strong brand...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Colleen Ryan
June 15, 1989
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Citation

Ryan, C. (1989a, June 15). Brand building. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/brand-building


Research papers

Leveraging the aptitude and ability of eight year-old adults

This paper identifies and explores ten trends or market dynamics which have been observed in the children’s market today, and discusses how knowledge of these trends can be leveraged to ensure effective and insightful children’s research in...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Michelle Kuhn, Wayne Eischen
October 22, 1997
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Citation

Kuhn and Eischen (1997a, October 22). Leveraging the aptitude and ability of eight year-old adults. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/leveraging-the-aptitude-and-ability-of-eight-year-old-adults